Hi! I’m an experience designer, strategist, curator, and internet researcher.
I love connecting internet-driven insights to real-world phenomena, facilitating workshops and events, designing user tests, and solving problems related to spatial/systems design.
CURRENT: A little of everything for Rhizome.org of New Museum + Researching the rhythmic patterns of group chats for a trust.support grant
PAST CLIENTS:
Nike, Chanel, Brookfield Properties. Tiffany & Co, Petco, Rogers/FIDO, Caesar’s Entertainment & Casinos, JDS Development Group, MLB, Modelorama, Chick-fil-a, Triple Five Group, Citi Bank
This project features a speculative translation (both short and long-term) of a technologically enabled chick-fil-a brand. It involved us conducting a complete study of how technology is currently used at not only chick-fil-a but also it’s competitors.
In addition, we used the opportunity to critique current practices of their brand that could limit long term future sucess.
We began imagining what the future of fast food could be by studying the current landscape of fast food, the integrated tech, and already existing “future of fast food” concepts such as the McDonald’s in times square.
Then we cross-referenced how technology is used in different contexts to create a matrix of recommendations based on a specific brand: Chick-fil-a
Designed around hospitality and natural inredients, the “future” for a brand like chick-fil-a involves pioneering in sustainability, championing inclusivity, and emphasizing a human touch (despite an extremely advanced technological back-end).
